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Unbelievable 90s Rock & Pop Band EMF takeover The Factory Live in 2026 as part of an intimate UK tour!

Formed in 1989, EMF exploded onto the global stage with their infectious blend of dance, rock, and pop. Within a year, they were everywhere, thanks to the smash hit “Unbelievable," a song that would go on to define a generation and top charts worldwide.

Their debut album Schubert Dip (1991) captured their raw energy and genre-defying sound. With follow-ups Stigma (1992) and Cha Cha Cha (1995), EMF took fans on an ever-evolving journey, shifting from dance floor anthems to darker, more introspective sonic territory. In 1995 before bowing out gracefully, they released their hit version of The Monkees “I’m a Believer,” accompanied by comedians Vic and Bob.

It wasn’t until 2020 that EMF truly reignited. Marking their 30th anniversary, the band released the expansive box set From Us to You, which included remastered classics and a disc of b-sides and unreleased archive material called Flipsides and Bonafides. 

Feeling the love from their loyal fans, James and Ian started writing again, culminating in the triumphant 2022 release of Go Go Sapiens. The band hit the road once more, reuniting with audiences across the world. In 2024 critically acclaimed album The Beauty and the Chaos reaffirmed EMF’s place in the modern music landscape. In 2025, EMF were honoured in their hometown with a commemorative blue plaque in Cinderford, a lasting tribute to the band’s cultural impact and the pride they bring to the Forest of Dean.

Now, EMF are not just back, they’re thriving. Still creating, still touring, and still full of the life-affirming energy that made them unforgettable. EMF remain as vital and visionary as ever.

"EMF are a band reborn. The ludicrous strength of their reunion albums, combined with the obvious love they have for each other, makes their shows something to treasure, and the connection between band and audience is genuine. As life-affirming live as they are on record, make sure you catch EMF in person." – Sonic Abuse, 2024